Business

Daraz launches Pakistan Day Sale

Karachi, March 16, 2021: Daraz launches its first mega sale of 2021 on the occasion of Pakistan Day, with leading brands and local sellers. The platform has an assortment of 15 million products across 100+ categories, providing its users all kinds of products at the tip of their fingers through the Daraz App.

With more and more consumers turning online for their shopping needs, Daraz strengthened its commitment to its users with increased safety, wider products ranges, better offers and special sale campaigns and faster deliveries than usual.

During the Pakistan Day Sale at Daraz, sellers from every corner of the country will be selling their products at the best possible prices. Moreover, leading FMCG brands such as Unilever, P&G, and Nestle will be available on DMart, the platform’s specialized online grocery channel, which saw exceptional growth and demand last year and contributed the most to orders on Daraz. Additionally, new brands like Maahru have also been featured.

Electronic brands including ChanghongRuba, TCL, Haier, Xiaomi and Realme will also be bringing a wide variety of electronics and mobile phones for the platform’s users. These segments are not only amongst the most popular categories for Daraz, but also overall online shopping in Pakistan.

According to Omair Bakhsh, Head of Marketing at Daraz, “Last year’s Pakistan Day Sale saw an all-time high app engagement of up to 20%. This year, with leading brands across all categories, we are hoping to reach a new milestone with the help of our brands and sellers. All kinds of products will be available on discounts up to 75% during the 8-day sale without compromising the brand promise of customer experience.”

Daraz has been at the forefront of shoppertainment in the country with its innovative customer engagement features that lead to exclusive discounts on the platform. On of those very popular features is the One Rupee Game – a highly engaging feature through which previously Daraz gave a Toyota Yaris previously and this time once again lucky winners will get an opportunity to win high value prizes only in one rupee. 

The sale will have 100+ Mega Deals with exclusive prices from brand partners and additional discounts from HBL. Furthermore, there are exciting voucher reveals on the platform every night at 12 am along with 100% cashback on selected products during all campaign days between 12 and 3 pm.

To add to the exclusive offers, TCS will be providing free shipping on all small packages being delivered across the country. This Pakistan Day, all Pakistanis are encouraged to make the right decision following Daraz’s pledge of “Sahi Waqt Pe Sahi Faisla” from 17th to 24th March and avail the best possible market offerings in the country! So go on and download the Daraz App today

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