Lahore, February 13, 2019 – Fauji Foods Limited, the renowned food and beverage company of Pakistan and owner of the House of Nurpur brand, is bringing a wholesome boost to the 4th edition of Pakistan Super League (PSL) by partnering with Karachi Kings. PSL 2019 is scheduled to be played from February 14, 2019 with a total of 34 matches, out of which 8 matches will be played in Pakistan.
Through this partnership, Fauji Foods will be reaffirming the philosophy of supporting sports activities and promoting health and nutrition to the Pakistani youth through their strongest passion point. Imran Khattak, GM – Sales & Marketing at Fauji Foods Limited, stated “The idea of celebrating Pakistan’s decade old cultural tradition through emotional harmony is deeply embedded within cricket. Being a brand that also represents a nutritious tradition of more than 50 years in Pakistan, it only seemed a natural fit to unveil this partnership which celebrates every thing that uplifts a soft image of Pakistan”.
Fauji Foods Limited stands for a wholesome life with health, energy and taste being its vital ingredients. It firmly believes in the potential of young generation of this country. Cricket is not only the most favourite sport in Pakistan but also represents the idea of gaining achievement through a healthy mind and body, the most important lesson for today’s youth.
In a very short time, Pakistan Super League has gained considerable popularity and recognition in becoming the largest platform fostering cricket talent in Pakistan. Many young players have realised their dream of being noticed as a promising Pakistani Cricketer through this platform with a hope to one day becoming a national cricketing star. Fauji Foods aims to make this year’s PSL even more exciting for Cricket fans through exciting online engagements and boosting their energy to the fullest.