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Daraz management discusses potential of digitizing SMEs with Federal Minister of IT

Karachi, September 28, 2020: Federal Minister Information and Telecommunication Syed Aminul Haq on Monday, September 28th , 2020 discussed the potential for digitization in Pakistan with Ehsan Saya Managing Director Daraz Pakistan and Imran Saleem Director Commercial Daraz Pakistan. The discussion took place during the inauguration event of Daraz’ new head offices at Sky Tower, Dolmen City, Karachi.

Addressing the media, the minister said, “We will continue to cooperate with Daraz so that the people of Pakistan can benefit from the ease offered by ecommerce and digitization. Daraz has a network that expands across the country and can offer comfort to people in various cities through its service.”

He added that in line with Prime Minister Imran Khan’s Digital Pakistan vision, efforts are underway to provide broadband access to rural areas in Pakistan and efforts will be geared towards ensuring that the facility of ecommerce is made available in small cities and towns, as well.

Ehsan Saya noted that since the outbreak of the COVID19 pandemic in Pakistan, the country has witnessed an accelerated rate of digital adoption with consumers and businesses alike transitioning towards online solutions.

He added that the country’s growing ecommerce landscape presents an opportunity for SMEs to digitize their operations and reach a large, nation-wide customer base and scale their ventures. He also highlighted that the most significant impact of ecommerce is that it helps generate employment and each business helps create 3-4 jobs.

Daraz’ mission is to make it easy for anyone to do business. On Sunday, the platform digitally hosted its 4 th annual Seller Summit for a community of 70,000 sellers with guest speakers Federal Minister for Planning, Development and Special Initiatives Asad Umar and Federal Minister for Science and Technology Fawad Chaudhry.

The Summit focused on providing sellers the technology, tools and information they need to build a seamless customer experience and grow their businesses. As the platform gears up for the mega 10.10, 11.11 and 12.12 campaigns, Daraz’ focus is on empowering the seller community to make the most of the digital wave in Pakistan.

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