Spotify Selects Shareh as RADAR Pakistan Artist for Q4 2026

The Karachi-based rapper joins Spotify’s emerging artist programme as his music attracts listeners in Pakistan, the US, the UK and other international markets.

Spotify has named Karachi-based Urdu hip-hop artist Shareh as its RADAR Pakistan artist for the fourth quarter of 2026, recognising his growing presence in Pakistan’s music industry and his expanding international audience.

Known for blending rap, R&B, trap and alternative sounds, Shareh has developed a musical style shaped by personal experiences and themes of love, loss, ambition and self-discovery.

His music is reaching listeners beyond Pakistan, with the United States, the United Kingdom, Bangladesh, Canada and the UAE among his leading streaming markets. Spotify data shows that listeners aged 18 to 24 account for 55% of his audience.

His growing popularity is also reflected in more than 220,000 additions of his tracks to user-generated playlists over the past 12 months.

Collaborations Expand His Musical Reach

Shareh has worked with several prominent Pakistani artists, including Talha Anjum, Talhah Yunus, Jokhay, Umair and Hasan Raheem. His collaborations include projects such as Khana Badosh and ROCKSTAR WITHOUT A GUITAR.

More recently, he appeared on “WAY 2 BLESSED” from Jokhay and Umair’s collaborative album DESIGNERR. The track also features UK rapper Keeya Keys and Pakistani rapper JJ47, bringing together artists from different hip-hop scenes.

Despite these collaborations, Shareh’s solo work remains closely connected to his background and experiences.

His project Gulshan Tapes features songs written at different stages of his life. Each track was created in Gulshan, the Karachi neighbourhood where he grew up and continues to live. The collection reflects his personal connection with the area through different sounds, moods and stories.

Personal Experiences Shape His Music

Shareh’s album THE DREAM also draws inspiration from a family memory. The title came from an incident involving his grandfather, who once misread the words “Share the Dream” on a billboard as “Shareh the Dream.”

What started as a humorous moment became a symbol of the artist’s ambitions and determination to pursue music.

His latest album, WAKE UP CALL, is set for release on November 6. The project follows INSOMNIA and THE DREAM, marking another stage in his musical development.

According to Spotify, the new album explores what happens when long-held ambitions begin to turn into reality. It combines dark R&B, hip-hop, trap, dream pop and contemporary South Asian influences.

The album moves between confidence and vulnerability, addressing themes such as love, heartbreak, identity and personal growth.

Spotify RADAR Highlights Emerging Pakistani Talent

As part of the RADAR Pakistan programme, Shareh will feature in an exclusive mini-docuseries. The series offers listeners a closer look at his creative process, personal experiences and the journey behind his music.

Commenting on the recognition, Shareh said joining Spotify’s RADAR programme had been a personal ambition. He welcomed the opportunity to show audiences a side of his life beyond music and share the experiences that have shaped his career.

Rutaba Yaqub, Spotify’s Artist and Label Partnerships Manager for Pakistan and the UAE, said Shareh represents a generation of musicians bringing new sounds and approaches to Pakistan’s hip-hop scene.

She highlighted his ability to work across genres while maintaining his artistic identity, along with his growing international audience.

Through RADAR, Spotify aims to help emerging artists reach new listeners and build their careers. Shareh joins the programme’s previous Pakistan participants, including Murtaza Qizilbash and HAVI.