Competition Commission of Pakistan

CCP imposes Rs 60 mn penalty on Multinational for deceptive marketing

Islamabad, August 09,2024: The Competition Commission of Pakistan (CCP) has passed an order imposing fine of PKR 60 million on Unilever Pakistan for airing deceptive claims through television commercials for its hygiene and cleansing products, ‘Lifebuoy (Care and Protect) Soap’ and ‘Lifebuoy Hand Wash’. The Commission’s bench has disposed of proceedings pertaining to a show…

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