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Naheed unionpay signs agreement to enable digital payments

Karachi, March 13, 2021: Naheed Supermarket, one of the top names of retail shopping in Pakistan, has entered into an agreement with UnionPay International to enable multiple digital payment options for their respective customers. The agreement covers enablement of product areas that include, UPOP, POS on Delivery, and the dynamic QR solution.

According to the agreement, UnionPay will enable its leading ecommerce product UnionPay Online Payments or UPOP, to authorize and accept all transactions on Naheed’s e-commerce platforms, including its online store Naheed.pk.

In addition, POS on Delivery product will allow customers to select UnionPay Cards as the payment option and at the time of delivery, the rider can collect payment through swiping UP cards. Lastly, the QR enablement comes with a dynamic code that will change on every transaction, which will be scanned by the customer to authorize their payments at the store.

Speaking at the occasion, Mr. Munsub Abrar, CEO Naheed Supermarket said, “Naheed Supermarket has always been on a lookout to facilitate its customers in terms of ease of shopping with ease of paying. The enablement of digital payment system will simply add more to it. This agreement with UnionPay will help us to offer our quality products to more customers.”


Sharing his thoughts, Mr. Nadeem Haroon, Country Manager UnionPay Pakistan said, “UnionPay is leading the digital payment evolution globally, and we are offering our latest digital products here, to streamline the online and digital payments in Pakistan at par with rest of the world.”

The signing ceremony was held at Naheed’s head office in Karachi and was attended by Mr. Abraruddin, Founder and Chairman, Muhammad Fahad COO Naheed.pk, Mr. Salman, Manager Marketing and Alliances from Naheed Supermarket, and Mr. Kashif Ali, Head of Business Development, Mr. Ali Abbas, Manager Business Development, and Mehtab Haider, Manager Manager Acceptance, Marketing and Branding from UnionPay International.

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