KARACHI, October 30 2024: In an era where the hospitality industry is flourishing globally, Pakistan stands on the brink of a transformative opportunity. With the right training and strategic partnerships between the government and the private sector, the nation could significantly enhance its manpower exports to the hospitality sector, creating a new wave of remittances and alleviating unemployment.
This vision was articulated by Sabir Ahmed, Executive Director of the College of Tourism and Hotel Management (COTHM), during a recent conference on career opportunities in hospitality, held at the 17th Plastic Packaging, Corrugated & Food Asia International Exhibition at the Expo Center.
Ahmed highlighted the burgeoning global demand for skilled professionals in hospitality management, culinary arts, and travel and tourism. Countries like Canada, Australia, and those in the Middle East are actively seeking qualified individuals to fill positions in these areas. Yet, despite the immense potential, Pakistan’s representation in the international hospitality workforce remains minimal compared to competitors like India, the Philippines, Thailand, and Sri Lanka.
“Pakistani professionals are missing out on these lucrative opportunities,” Ahmed said, emphasizing the need for targeted training programs. He pointed out that blue-collar roles in hospitality offer not just attractive salaries but also immigration pathways for skilled workers. This could prove vital for many young Pakistanis, providing them with a chance to build prosperous careers abroad.
As the global hospitality sector continues to expand, Ahmed urged the public to reconsider traditional career paths. “Not everyone needs to pursue degrees in medicine, engineering, or finance. Numerous trades within the hospitality industry offer competitive salaries and rewarding careers for middle-class students,” he noted.
The private sector has already begun making strides in providing education and training in hospitality. However, Ahmed stressed that a consistent effort from the government is essential to create ample learning opportunities. Collaborations between public institutions and private entities at universities and colleges could establish a robust pipeline of talent ready to meet international demands.
The conference was part of a larger event, which featured multiple sessions focused on the hospitality and food industries, drawing attention to the vast potential of these sectors in Pakistan. The exhibition, inaugurated by Provincial Minister for Industries and Commerce Jam Ikramullah Dahrejo, showcased over 225 exhibitors from seven countries, further underscoring the international interest in the region’s hospitality sector.
As Pakistan contemplates its future in global manpower exports, the time is ripe for a concerted effort to equip its youth with the skills necessary to thrive in the hospitality industry. By embracing this opportunity, the nation could not only enhance its economic prospects but also empower a new generation of professionals ready to make their mark on the world stage.
