THK Unveils New Brand Identity, Begins Next Growth Phase as Independent Firm

The professional services firm marks a new chapter built on nearly six decades of legacy, reaffirming its commitment to clients in Pakistan and international markets.

THK has unveiled its renewed brand identity, marking a new chapter as an independent professional services firm. The launch took place at the DHA Golf Club Convention Centre in Karachi.

Building on a legacy dating back to 1969, the firm aims to strengthen its position in Pakistan while pursuing opportunities in international markets.

The event brought together prominent business leaders, corporate executives and THK’s founding, former and current partners. The programme opened with the recitation of the Holy Quran and the national anthem. A video presentation then highlighted the firm’s journey over nearly six decades.

Zafar Masud, Chairman of the Pakistan Banks Association and President of the Bank of Punjab, delivered the keynote address. Referring to THK’s longstanding association with the Bank of Punjab, he praised the firm’s professional standards, independence and commitment to its work.

Masud said THK had consistently presented its findings honestly, even when they differed from what clients expected. He also highlighted the role of Pakistani professionals in building the firm’s capabilities.

He described the renewed identity as a return to the firm’s roots and expressed confidence in the ability of a Pakistan-based professional services firm to compete internationally.

The brand was digitally unveiled by Country Managing Partner Adnan Rizvi, alongside former Senior Partners Khurshid Hadi, a founding partner, Husain Basrai and Amir Abbasi.

A video featuring different interpretations of the word “THINK” concluded with the firm’s new slogan, “Think THK,” drawing applause from the audience.

In his address, Rizvi thanked those who contributed to the firm’s journey and paid tribute to its former leaders. He also acknowledged KPMG for its association with THK.

Rizvi assured clients that they would continue working with their existing engagement teams and partners, providing continuity in professional relationships and services.

He described THK as a Pakistani institution committed to the country’s progress. He also outlined the firm’s plans for international expansion and highlighted its membership of the Praxity Global Alliance.

The “Think THK” tagline reflects the firm’s ambition to uphold international professional standards while building on its Pakistani heritage.

The event concluded with a dinner attended by business leaders, corporate executives and members of the THK community.