Karachi: 29th October 2024: Dawlance, Pakistan’s leading home appliances manufacturer, has embraced solar power in its manufacturing plants in Karachi with an investment of more than 1,100,000 Euros. The launch of the new solar panel installations was held with a ceremony in the presence of Umar Ahsan Khan, Chief Executive Officer of Dawlance, Can Dinçer, Chief Commercial Officer of Türkiye and Southern Asia at Beko, Umut Nafiz Çelik, General Counsel at Beko, Sibel Kesler, Executive Director of Finance-South Asia at Beko and Ms. Handan Abdurrahmanoğlu, Director of South Asia Regional Marketing, Business Transformation & Growth at Beko along with other officials from Beko and Dawlance.
As another milestone towards implementing Dawlance’s ‘Progress Today – Preserve Tomorrow’ policy, the installation of solar systems will enable the factories to produce approximately 3 million kilowatt hours of electricity per year, enough to meet 27% of their annual electricity needs with renewable energy. Dawlance is a wholly-owned subsidiary of Beko, flag ship of Türkiye’s Koc Group largest manufacturer in Europe, which is providing investments and technological expertise to create innovative technologies in Pakistan.
Commenting on Dawlance’s solar power move in manufacturing, Mr. Can Dinçer, Chief Commercial Officer Türkiye and Southern Asia at Beko said, “In line with our vision, ‘Respecting the World, Respected Worldwide,’ we are committed to reducing our carbon footprint and achieving net-zero emissions by 2050. The shift toward renewable energy plays a crucial role in this journey.
In 2023, 64% of the electricity used across our operations came from green sources, and by 2030, we aim to power all our production facilities with 100% green energy. The installation of solar panels at Dawlance’s manufacturing plants in Karachi marks a major milestone, advancing both our sustainability goals and Pakistan’s energy transition while fostering greener production practices in the region.”
The Chief Executive Officer of Dawlance Umar Ahsan Khan stated: “As an industry leader, Dawlance is inspiring all the major enterprises in Pakistan, to generate renewable energy for reducing the environmental impact and saving energy costs during business operations. Our solar power initiative will ensure a reduction of approximately 1,223 tCO2 of carbon footprint of the factories annually.
The installation of new solar panels will enable our manufacturing facilities to meet 27% of their annual electricity needs through green energy sources. We are also installing solar panels on the roof of our Hyderabad plant with the goal of completing the installations by November. Our objective is to become a model for the home appliances industry with our new practice in Pakistan.”
Dawlance is committed to reducing harmful emissions from fossil fuels and conventional energy sources by investing in renewable energy. The installation of solar panels at their factories reflects their dedication to sustainable practices and their mission to generate clean energy at an economical cost, contributing to a greener future.
About Dawlance:
Dawlance, a leading home appliances brand of Pakistan part of Beko, Türkiye, was established in 1980 with the vision of making Dawlance a global brand by practicing reliability and making Pakistan Proud. Dawlance was acquired by Arçelik in 2016 after which Dawlance became a wholly owned subsidiary of the largest white goods manufacturer in Europe. Arçelik renamed all its global operations under one international corporate brand “Beko” in 2024. Dawlance serves its customers in 3 functions involving Food Care, Fabric Care, and Home Care with its wide range of appliances including refrigerators, freezers, micro-wave ovens, water dispensers, small kitchen appliances, hoods &hobs, washing machines, dishwashers, and air conditioners. Dawlance promises reliability in every way for its consumers and stakeholders alike; Reliability is the key characteristic of Dawlance and is exercised within all functions of the company; it is in fact embedded in the organization’s culture. Aside from its reliability, Dawlance’s major strengths are differentiation and relevance- it makes products that are relevant to the needs of Pakistani households but with an element of differentiation; Dawlance takes pride in introducing innovative products for the Pakistani market to enhance the lifestyle of its consumers and deliver a superior product experience.
