KARACHI, December 24, 2024: Sonraj, Pakistan’s premier name in luxury watches, hosted a dazzling event titled ‘Tales of Precision’ to celebrate the legacy of OMEGA, a brand synonymous with precision and luxury. Held at the OMEGA boutique in Dolmen Mall Clifton, Karachi, the evening brought together a stunning blend of horology enthusiasts, legendary athletes, and notable celebrities.
The gathering showcased OMEGA’s rich heritage, spotlighting its iconic timepieces that epitomize masterful craftsmanship. Cricket legends such as Javed Miandad, Moin Khan, Zaheer Abbas, and Saleem Yousuf, alongside hockey stalwarts Islahuddin Siddiqui, Hasan Sardar, and Samiullah Khan, lent their sporting prestige to the event, reaffirming OMEGA’s deep-rooted association with sporting excellence.
Adding a touch of glamour, prominent stars from Pakistan’s film and television industry, including Behroz Sabzwari, Nauman Ijaz, Bushra Ansari, Rubina Ashraf, and Javed Sheikh, were among the distinguished attendees. Karachi’s socialites and luxury aficionados also graced the evening, ensuring the event became a highlight of the city’s social calendar.
Guests enjoyed an exclusive opportunity to admire OMEGA’s most celebrated collections, including the latest Seamaster and Moon-watch models, presented in a captivating display that embodied the brand’s commitment to innovation and elegance.
Rameez Sattar, CEO of Sonraj, remarked, “We are thrilled to host OMEGA’s ‘Tales of Precision,’ an event that celebrates the brand’s distinguished legacy in horology. This gathering offers an unparalleled opportunity to connect with OMEGA’s loyal supporters and unveil its latest models. It is an honor to present a showcase of precision and craftsmanship that continues to inspire watch aficionados worldwide.”
Renowned model and presenter Mushk Kaleem served as the evening’s host, ensuring seamless engagement among guests, media, and watch enthusiasts. The boutique’s exterior was abuzz with fans and shoppers eager to catch a glimpse of the star-studded affair, further amplifying the celebratory mood.
The event garnered extensive media coverage and a strong public response, solidifying OMEGA’s status as a symbol of timeless luxury and innovation.
