PAA Appeals to PEMRA to Reconsider Suspension of TAM Services
KARACHI, December 06 2024: The Pakistan Advertising Association (PAA) has formally reached out to the Pakistan Electronic Media Regulatory Authority (PEMRA) requesting a reassessment of its recent decision to halt the Television Audience Measurement (TAM) services provided by Medialogic for a 30-day period. The appeal was submitted through an official letter from the PAA Chairman…