Daraz is a South Asian online marketplace founded in 2012 by a German venture capital company, Rocket Internet. Daraz Group operates e-commerce platforms and logistics services in Pakistan, Bangladesh, Nepal, Sri Lanka, and Myanmar. In May 2018, Daraz Group was acquired by the Chinese e-commerce company Alibaba Group
What is Daraz?
“Daraz is the leading online marketplace in South Asia, empowering tens of thousands of sellers to connect with millions of customers; Daraz is a Mall, a Marketplace, and a Community in your pocket”
We provide immediate and easy access to 4 million products in more than 100+ categories, more than 2 million Pakistanis use Daraz every day. We deliver more than 1 million packages every month to all corners of Pakistan.
We have created 50,000 jobs in Pakistan, and every month 2,000 new sellers are educated through our university.
What changed in 2018?
A new and personalized app giving each user a unique experience. DarazMall was introduced for users to follow their favorite brands with premium quality and service level. Global collection for our customers who like to shop from abroad. Top-ups & E-store for convenience and a voucher module for the deal hunters.
Daraz Wallet for easy payments and instant refunds, message center to keep all your information in one place. Q&A feature to allow customers and sellers to interact freely and many more innovations to come in 2019.
”Daraz is a University for Entrepreneurs”
Anyone who has a smartphone can start a business and our education is free of charge every month we educate 2,000 new sellers and provide advanced online and offline training courses to our existing sellers.
“Logistics is a challenge because the ecosystem in Pakistan is not digitalised and integrated. To overcome this challenge, we have built Pakistan’s first logistics company specifically designed for e-commerce operations.”
DEX already has ~1,000 riders in 30 cities for faster and better delivery service (including much better tracking and visibility).
Read more: Daraz launches Wallet for quicker and secure payment
Today, we do more than 55 percent of all Daraz deliveries through DEX and delivery time is 1-2 days faster than with external partners. We are helping existing and new logistics providers digitalise (large and small). You will recognize DEX by the orange uniform and a big smile!
Our Hubs also serve as customer and seller experience, centers easy pick-ups and returns, personalized customer service and Friendly community
Can you deliver in 1 day?
Yes! But only for selected products
For grocery products that you need fast, we operate 30 hubs across the country that provide a One-Day Delivery service.
Use the City filter to find products available for One-Day Delivery in your city (more to come!)
For our Premium Service “Fulfilled by Daraz”, we operate 4 major warehouses in Karachi, Lahore and Islamabad
“Fulfilled by Daraz” means that the product is shipped from one of our own warehouses. For fastest delivery and quality assurance, we always keep the top ~30% selling products in our KLI warehouses.
Use the filters to select the service level designed for your needs.
“DarazMall is the doorway to our top trained sellers that are committed to top-quality products, express shipping and a 14-day return policy”
“With thousands of marketplace participants, our most important job is to make sure the customer is always protected.
We work hard to minimise mistakes, but when they do happen, we make them 100 percent right!”
“Technology and Seller Education are the keys to create a safe and happy shopping experience for our customers”
All of our sellers are educated through Daraz University where we put a big weight on appropriate pricing, product quality and service levels.
Our technology allows us to monitor price inflation and irregularity instantly. Sellers that falsely increase prices are strictly penalized or delisted.
Our App is designed so that sellers that offer the best prices, best customer service levels, and fastest delivery automatically get the most visibility on our App.
“Ratings & Reviews give customers additional product and seller information before the purchase”
“Refunds for returned products have always been one of the major pain points for customers because funds have to go through multiple banks to reach the customer’s account.
With the Daraz Wallet, we have made the refund process instant and convenient.
Customers can also use the wallet to collect vouchers and make online payments with maximum security and convenience.”
”Purchase Protection is the biggest commitment we give to our customers”
In summary:
- Daraz is a Mall, a Marketplace, and a Community in your pocket.
- Daraz is a university for entrepreneurs and we educate more than 2,000 new sellers per month.
- DEX is Pakistan’s first logistics company specifically designed for e-commerce operations to raise the standards for the industry.
- For a premium experience, try our ‘DarazMall’ and ‘Fulfilled By Daraz’ services.
- With Daraz Wallet we have made secured online payments even faster and the refund process instant and convenient.
- Purchase Protection is our biggest commitment to keep customers safe.
Where do we go from here?
Here is a look at our Mission together with some of the ambitious targets we have set!
Our Mission:
“Make it easy to do business anywhere in the era of the digital economy”
“We firmly believe that the digital era is on par with the Industrial Revolution. In the coming 10-20 years, digital technology will fundamentally alter many parts of society from commerce to politics to culture.
Our purpose is not only to embrace this change, but to proactively create change and welcome a better future for Pakistan.
Progress is not without challenges, but we are ready to be the innovator in this era and we are dedicated to overcome any challenges on the way.”
Our Six Aspirations to lead Pakistan into the Digital Era by 2022:
- As the market leader, we will continue to drive 100%+ annual growth of the e-commerce market for the next 4 years.
- Reach 200,000 active Daraz sellers (all educated through Daraz University).
- Engage 25 million Daraz users monthly by being relevant, convenient and service-mind.
- Create 1 million jobs for marketplace participants.
- Fully digitalize the logistics ecosystem with real-time visibility for customers regardless of location.
- Introduce digital payments to 10 million new customers.
- “This also requires an adjustment to our Values.
- A small change with with huge implications and responsibility.”
