Karachi, Pakistan – Qist Bazaar, Pakistan’s Buy Now Pay Later (BNPL) fintech startup, announced that it has secured US$3.2 million in its Series A funding round. The round was led by Indus Valley Capital, with participation from Gobi Partners holding US$1.6 billion in assets under management (AUM). Bank Alfalah, has already invested in it.
Qist Bazaar, is leading the seed round. This milestone transaction marks the first time an international VC has teamed up with a Pakistani commercial bank to take an equity stake in a BNPL fintech, signalling a significant moment for Pakistan’s rapidly evolving consumer financing space.
Qist Bazaar, licensed by the Securities and Exchange Commission of Pakistan (SECP) as a Non-bank Financial Company (NBFC), provides installment-based payment solutions to unbanked and underbanked segments of the population. In just three years, the platform has disbursed over 55,000 product-based loans amounting to $12 million, enabling Pakistanis from all walks of life to purchase essential goods such as mobile phones and home appliances through affordable monthly payments.
By adopting a simple eligibility criterion—“Every Pakistani”—Qist Bazaar has enabled underserved groups such as domestic workers, rickshaw drivers, students, and micro-entrepreneurs to access installment-based financing. The company has also introduced a hybrid scoring model that leverages both traditional and alternative methods to assess creditworthiness, making it easier for unbanked consumers to participate in the formal financial system.
Arif Lakhani, Co-founder and CEO at Qist Bazaar, shared, “At Qist Bazaar, we are committed to bringing the fundamental needs of Pakistanis within their reach. Home essentials like ceiling fans and water dispensers are necessities, not luxuries, yet many cannot afford them. With the support of our investors, we offer flexible payment plans, making these essential items more accessible to everyone.”
Aatif Awan, Founder and Managing Partner at Indus Valley Capital, shared, “We see enormous potential in Qist Bazaar’s ability to fundamentally reshape how consumer financing is done in Pakistan, similar to what Bajaj Finance did for India.
Naiel Ikram, General Partner for Gobi Partners’ Pakistan-focused fund added, “What stood out to us about Qist Bazaar is how effectively they use technology to drive operational efficiencies while simultaneously leveraging it for sustainable, high growth.”
With the recent Series A round, Qist Bazaar is poised to accelerate its growth by expanding its product portfolio, enhancing its technology infrastructure, and scaling operations across Pakistan. The company plans to establish a presence in Islamabad, Sukkur, Faisalabad, Multan, and further increase capacity in Karachi and Lahore. Additionally, new product categories, such as solar power generators for small households, are being introduced.
