Karachi: 26 September 2024, The Federation of Pakistan Chambers of Commerce & Industry (FPCCI) celebrated World Tourism Day 2024-25 at the FPCCI President Secretariat in Islamabad on September 25, 2024. The event featured prominent international guests, including H.E. Ms. Harerimana Fatou, Ambassador of Rwanda and High Commissioner-Designate of the Republic of Rwanda, Mr. Ito Takeshi, Minister/Deputy Chief of Mission of the Embassy of Japan, and Mr. A. Christy Ruban, Deputy Head of Mission of Sri Lanka, Indonesian Ambassador, representative of JAICA. Executive Members of FPCCI, representative of Pakistan Hotel Association, Pakistan Association of Tours Operators Pakistan Travels Mart and others were also attended on celebration ceremony.
Mr. Tariq Mehmood Jadoon, Vice President of FPCCI, reiterated FPCCI, Mr. Karim Aziz Malik, Chairman of the FPCCI Capital Office, Malik Sohail Hussain, Chairman Coordination FPCCI, Mr. Salman Javed, Convener of the FPCCI Standing Committee on Tourism Economy, and others stressed that tourism is an invisible export and its foreign exchange earnings can contribute to the adjustment in balance of payments position of the country. They noted that the tourism sector is a major employer, providing opportunities in hotels, restaurants, travel agencies, and tour operations. He emphasized how tourism-related employment can reduce poverty and improve living standards, particularly in rural and underdeveloped regions with popular tourist destinations.
They reiterated FPCCI’s commitment to promoting tourism and stressed the need for collective efforts to uplift the nation’s economy through tourism. Mr. Tariq Mehmood Jadoon, Vice President of FPCCI, reiterated FPCCI, Mr. Karim Aziz Malik, Chairman of the FPCCI Capital Office, Malik Sohail Hussain, Chairman Coordination FPCCI, Mr. Salman Javed, Convener of the FPCCI Standing Committee on Tourism Economy, emphasized the potential of tourism to not only bring socioeconomic benefits but also improve Pakistan’s global image.
The event concluded with a collective call for enhanced investment and efforts to unlock the vast potential of Pakistan’s tourism industry. The celebration function were rounded off with cutting cake presented by the college of Hotel & Management.
