DUBAI, October 30 2024: The 28th edition of Beauty World Middle East, held at the Dubai World Trade Centre from October 28 to 30, 2024, showcased the vibrant and innovative spirit of Pakistan’s beauty and wellness industry. With over 1,750 exhibitors from around the globe and more than 70,000 visitors, this premier trade fair highlighted the growing significance of the beauty sector on an international scale.
Pakistan made a noteworthy impact at the event, with 21 direct exhibitors and an additional 16 companies representing the country under the Trade Development Authority of Pakistan (TDAP). The Pakistani Pavilion, located in Zabeel Hall 2, featured a diverse array of products including hair care, cosmetics, skincare, fragrance compounds, machinery, and personal care items.
During his visit to the Pavilion, Ambassador Faisal Niaz Tirmizi commended the exhibitors for their commitment to quality and innovation. “The creativity and craftsmanship displayed here reflect the potential of Pakistan’s beauty industry to compete on a global stage,” he stated.
The Pavilion was inaugurated by H.E. Hussain Muhammad, the Consul General of Pakistan, who emphasized the opportunity for Pakistani businesses to attract international investment and foster partnerships with global counterparts.
A highlight of the exhibition was the recognition received by Junaid Jamshed (J.) for Luxury Packaging of the Year, showcasing the brand’s dedication to quality and aesthetics. Other notable direct exhibitors included Faiza Beauty Cream, Golden Pearl Cosmetics, Mohammad Hashim Tajir Surma, Bio Cos International, and Soneri Care. Additionally, companies like Montis Pvt. Ltd., Noorani & Co., and Zaki Industries participated under the TDAP banner, further enriching the diversity of offerings.
The success of the Pakistani exhibitors at Beauty World Middle East underscores the country’s potential in the global beauty market. As they continue to innovate and expand their presence, Pakistan is poised to establish itself as a key player in the international cosmetics and wellness industry.
