SHANGAI, November 08 2024: At the seventh China International Import Expo (CIIE), U.S. companies in the American Food & Agriculture Pavilion quickly made their mark, securing deals worth about $600 million within the first hour. With over 240 square meters of exhibits from major brands like General Mills, Johnson & Johnson, and Ford, American exhibitors showcased products ranging from food items and medical equipment to green technologies.
Manuel Garibay of Royal Ridge Fruits expressed optimism about partnerships with Chinese importers. Similarly, the United Soybean Board highlighted China’s significance as a top destination for American soybeans, while General Mills emphasized China as its “irreplaceable growth engine.”
U.S. agricultural and technology companies view the expo as a bridge to China’s vast consumer base, driven by a thriving middle class and an expanding economy. Christopher Beros of the California Wine Institute noted the increased interest in Californian wines among Chinese consumers, while GE Aerospace, Ford, and Johnson Controls showcased their innovations in sustainability and smart solutions.
Premier Li Qiang reaffirmed China’s commitment to economic openness, welcoming foreign investments and fostering trade ties. Eric Zheng, president of the American Chamber of Commerce in Shanghai, underscored the importance of U.S.-China cooperation, noting, “It’s essential for both nations to work together to ensure policies are mutually beneficial, not only to the U.S. and China but globally.”
American companies remain optimistic about growth and collaboration, recognizing China as a critical partner for future globalization efforts.
