Karachi, 22nd November 2024 – Zong 4G, a leader in digital innovation, has announced the launch of Pakistan’s first locally developed Large Language Model (LLM), marking a groundbreaking achievement in the nation’s telecom industry. As the first telecom operator in Pakistan to create an advanced AI-driven model in-house, Zong is set to revolutionize digital interactions and elevate customer service standards, solidifying its role as the technological leader in the sector.
The proprietary LLM has been meticulously designed to cater to the unique linguistic, cultural, and contextual nuances of Pakistani users, offering a tailored AI-driven solution specifically for the local market. This development is a part of Zong’s ongoing commitment to delivering world-class digital experiences. It responds to the growing demand for AI-powered solutions and aims to provide Pakistani customers with faster, more intuitive, and highly personalized interactions.
“Zong is leading technology innovation by localizing and implementing the latest technologies like AI to serve its 50 million subscribers, setting benchmarks for the industry,” said Ali Waqas, Executive Director of digital Technologies at Zong 4G.
The LLM’s capabilities extend across various telecom-specific use cases. For example, it can streamline customer support by providing instant, accurate responses to complex queries related to mobile plans, data usage, and account issues. This reduces wait times and enhances customer satisfaction. A Zong user could inquire about the best data plan for international roaming, and the LLM would offer tailored recommendations, helping the customer select the most suitable option based on their travel needs and usage patterns.
As Zong prepares for the commercial launch of its LLM, the company remains committed to data security, ethical AI use, and continuous model refinement. The LLM is set to integrate across Zong’s platforms, from customer service channels to digital app interfaces, creating a unified and culturally relevant experience for Pakistani customers.
Through this pioneering initiative, Zong reaffirms its commitment to providing cutting-edge solutions, setting new standards for telecom innovation. This homegrown LLM not only enhances Zong’s capabilities but also signals Pakistan’s growing presence in the global AI landscape, paving the way for future advancements in the local tech ecosystem.
