KARACHI, December 20, 2024: The Pakistan Islamic Medical Association (PIMA) has raised serious concerns over the dissemination of misleading information about cancer treatment during a recent program aired on national television. PIMA, which represents a large number of medical professionals in Pakistan, called the broadcast “unfortunate” and a setback for public health education.
In a statement released on Friday, Central President of PIMA, Prof. Dr. Atif Hafeez Siddiqui, clarified that chemotherapy is universally recognized as a crucial component of cancer treatment. He explained that Pakistani doctors follow internationally certified protocols for cancer care, ensuring that patients receive the best possible treatment based on global medical standards.
Dr. Siddiqui further pointed out that in a society where patients are already hesitant to seek treatment due to prevalent myths, superstitions, and misinformation, the airing of misleading content could significantly damage public trust in the medical profession. Such information, he noted, can exacerbate patients’ difficulties and delay vital medical interventions.
He urged Pakistan Television, as the national broadcaster, to fulfill its responsibility by disseminating accurate and evidence-based information on health issues. Dr. Siddiqui emphasized the importance of expert opinions from credible medical professionals to ensure that the public receives correct guidance, particularly on critical issues such as cancer treatment.
PIMA called for a public correction to be issued regarding the misleading information aired, and expressed hope that future discussions on medical topics would be backed by qualified experts to prevent further misinformation.
