Peek Freans Cake Up Wins the prestigious Gold EFFIE Award
Karachi, May 13, 2019: Peek Freans Cake Up, a brand of English Biscuit Manufacturers, recently won Pakistan’s first ever Effie Award in the Snacks and Desserts category. The marketing campaign titled ‘Real Goodness Inside’ was curated last year after EBM’s venture into the new Food between Meals category – Cakes. The campaign titled ‘Real Rishtey’, featured…