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KARACHI, June 30, 2026: TikTok has introduced a new suite of AI-powered creative solutions at Cannes Lions 2026, aiming to help brands turn cultural insights into high-impact campaigns faster and more efficiently.
The company unveiled Symphony Agent, an agentic AI tool that enables advertisers to create TikTok-first campaigns at scale. The platform combines audience insights, trending content, and campaign objectives to generate customized video content, identify suitable creators, and recommend high-performing creator content.
Moreover, TikTok has built Symphony Agent with several safety features, including AI-generated content labels, invisible watermarks, and content moderation filters. These measures aim to ensure responsible and transparent use of AI in advertising.
In South Asia, advertisers can access Symphony Agent through Symphony Creative Studio. The AI-powered chat interface allows brands to develop and launch TikTok ads within minutes, significantly reducing campaign production time.
Commenting on the launch, Shadi Kandil, General Manager of Global Business Solutions for the Middle East, Turkey, Africa, Latin America, Central and South Asia, said the new technology helps brands move quickly from audience insights to creative execution. He added that the platform also enables marketers to discover the right creators, produce localized content, and expand campaigns across multiple markets.
Furthermore, TikTok emphasized that authentic and community-driven content continues to drive business growth on the platform. Through AI-powered tools and stronger creator collaboration, the company aims to help brands produce more engaging content while delivering measurable business results.
