Visa Launches AI, Stablecoin Solutions to Advance Digital Commerce Across CEMEA
Visa Launches AI, Stablecoin Solutions to Advance Digital Commerce Across CEMEA

Visa Launches AI, Stablecoin Solutions to Advance Digital Commerce Across CEMEA

KARACHI, June 30, 2026: Visa has unveiled a series of artificial intelligence (AI), stablecoin, and tokenization solutions to help businesses across Central and Eastern Europe, the Middle East, and Africa (CEMEA) prepare for the next phase of digital commerce.

Ahead of the Visa Payments Forum in Paris on July 1, the company said AI and stablecoins are transforming both consumer payments and back-end money movement. It added that the new technologies will enable financial institutions and businesses to deliver faster, more secure, and intelligent payment experiences.

Visa introduced Visa Intelligent Commerce, a platform that allows AI agents to securely discover, initiate, and complete transactions on behalf of consumers and businesses. The company also launched Agent Score, a tool developed with New Generation that helps merchants assess whether their websites are ready for AI-driven commerce. In addition, Visa introduced Agentic Directory to verify merchants and AI agents participating in digital transactions.

The company also reported strong growth in tokenized payments across the CEMEA region. Tokenized transactions increased from 26 percent in 2023 to 70 percent in 2026, reflecting rising adoption of secure digital payments. Visa said it has enhanced token technology with richer transaction data and a new trust signal to improve security and support AI-powered commerce.

Meanwhile, Visa expanded its stablecoin and blockchain initiatives by introducing Tokenized Deposits, a solution that allows banks to convert traditional deposits into programmable digital money. The company also broadened its stablecoin settlement pilots across multiple regions, currencies, and blockchains.

According to Visa, stablecoin transactions processed through VisaNet have reached an annualized run rate of nearly $7 billion as of March 2026. Since launching stablecoin settlement services in the CEMEA region a year ago, settlement volumes have increased nearly 60-fold.

The company also continues to expand stablecoin-linked card programs. More than 160 programs are either operational or under development worldwide, allowing consumers and businesses to spend stablecoin balances wherever Visa cards are accepted.

Additionally, Visa launched Visa Trip Intelligence in the CEMEA region. The AI-powered service combines VisaNet data with third-party information to predict customer travel plans, generate personalized travel recommendations, and help banks offer timely services before customers travel.

Visa said the latest innovations will strengthen digital payments by combining AI, blockchain technology, and data intelligence to create a more secure, connected, and efficient commerce ecosystem.

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