The Biz Update One of Pakistan's Most Reliable Business News Website
Related Articles
KARACHI, August 10, 2026: Google has shared a set of digital shopping tips to help Pakistani consumers make smarter fashion purchases during major sale events.
The company said shoppers can use tools such as AI Mode in Search, Google Lens and Circle to Search to find products, compare prices and make more informed buying decisions.
According to Google, planning ahead can help shoppers manage purchases across multiple e-commerce platforms. With AI Mode in Search, users can ask detailed questions about specific fashion products, availability, prices and local stores.
For example, shoppers can search for a particular clothing style and specify their location. AI Mode can then provide relevant store information and direct shopping links.
Meanwhile, Google Lens can help consumers compare prices before making a purchase. Users can open the Google app, select the Lens feature and take a photo or upload a screenshot of a product.
Lens then searches for visual matches across the web. This allows shoppers to compare prices, check availability and identify similar products.
Google also highlighted Circle to Search as another tool for finding fashion products. Users can circle or tap an item appearing on their screen to find similar products and online stores.
The tool also allows users to ask follow-up questions. For instance, shoppers can look for similar clothing with a different fit or style.
Google further encouraged consumers to focus on quality and durability rather than short-term fashion trends. The company noted that low-quality fast-fashion products can wear out quickly and contribute to textile waste.
Consumers can use Search and Lens to research fabric composition, production practices and sustainability claims before buying clothes.
Google suggested that shoppers ask questions about organic materials, ethical manufacturing and brand production practices. Such research can help consumers choose durable products while supporting more sustainable shopping habits.
The company said smarter digital shopping can help consumers find better value while building a longer-lasting wardrobe and reducing unnecessary consumption.
