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KARACHI, September 23, 2026: Daraz Pakistan and Getz Pharma have entered into a strategic partnership to expand the range of consumer healthcare and wellness products available through Daraz’s e-pharmacy and strengthen the digital presence of the category.
The agreement was signed at Getz Pharma’s head office in Karachi. Under the partnership, both companies will collaborate on product selection, digital merchandising, brand-led campaigns and customer offers.
The collaboration aims to make Getz Pharma’s consumer healthcare and wellness portfolio easier for customers to discover and purchase online. The companies will also focus on expanding the available product assortment and improving the way health and wellness products are presented on the platform.
Daraz launched its e-pharmacy in August as a dedicated healthcare offering on its e-commerce platform. The service initially featured more than 450 products from over 20 pharmaceutical and healthcare brands, including over-the-counter medicines, vitamins, supplements and other health-related products.
The e-pharmacy operates through Daraz’s licensed pharmacy facility, providing a structured online channel for the purchase and fulfilment of eligible healthcare products.
Getz Pharma is already part of the e-pharmacy’s product assortment. Through the new partnership, the two companies will work to expand its presence by introducing a wider selection of relevant products, improving product visibility and developing campaigns focused on different consumer health and wellness needs.
For Daraz, the partnership represents another step in expanding its healthcare category following the launch of its e-pharmacy. The company plans to work more closely with pharmaceutical and healthcare companies on product assortment, availability and digital category development.
The collaboration is also expected to integrate health and wellness shopping more closely into Daraz’s broader e-commerce ecosystem by using its existing digital commerce infrastructure.
