The Biz Update One of Pakistan's Most Reliable Business News Website
Related Articles
KARACHI July 2,2026: The Trade Development Authority of Pakistan (TDAP) will lead Pakistan’s participation at Ambiente Frankfurt 2027, the world’s largest international trade fair for consumer goods, scheduled to take place from January 29 to February 2, 2027, at Messe Frankfurt, Germany.
The exhibition attracts thousands of global buyers and exhibitors every year. In 2026, it hosted 4,600 exhibitors from 170 countries and welcomed more than 148,000 international buyers.
Last year, TDAP facilitated the participation of six Pakistani companies, including Anaya Salt Crafts, Darson/Grand Wazir Tableware, Selections, Atlas Sports, Pakistan Souvenirs, and Suffah Industries. They showcased a wide range of products under the Global Sourcing and other product categories.
Ambiente features diverse product segments, including kitchenware, cutlery, towels, tableware, household items, home décor, handicrafts, Himalayan salt products, stationery, school supplies, finished leather goods, gift items, and beauty and bath products.
To help exporters expand into international markets, TDAP will offer subsidized stalls for the 2027 exhibition. The participation fee for a 9-square-meter standard stall is Rs1.115 million for most product categories and Rs1.56 million for textile decorative products, compared with the direct exhibition price of Rs1.8 million.
The initiative aims to increase Pakistan’s export opportunities, strengthen the country’s global presence, and connect local manufacturers with international buyers.
