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KARACHI, August 24, 2026: Riyadh Air, Saudi Arabia’s new national carrier and a PIF company, is expected to reach one million Sfeer members this month, less than a year after launching its lifestyle membership programme.
To mark the milestone, the one millionth Sfeer member will receive one million Sfeer Points and become the programme’s final Founding Member.
Two existing Founding Members will also be selected at random to receive 250,000 Sfeer Points each, taking the total giveaway to 1.5 million points.
Riyadh Air said one million Sfeer Points could potentially unlock more than 120 one-way Economy flights across its expanding network once redemption becomes available, currently expected later in 2026. Actual redemption value will depend on routes, availability, cabin class and applicable terms.
Sfeer combines travel, lifestyle benefits, experiences and partnerships. Members currently enjoy non-expiring Sfeer Points, complimentary in-flight Wi-Fi, “Best Offer Guaranteed” and partner benefits from brands including Hilton, Uber and muvi Cinemas.
Kim Hardaker, VP Loyalty and Sustainability at Riyadh Air, said reaching one million members would mark a significant milestone for the growing Sfeer community.
The programme is also preparing to introduce new features, including the ability to share points with friends and family, community-focused challenges and Level Points as Riyadh Air expands its network and partnerships.
