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KARACHI: July 21, 2026: Indus Motor Company (IMC), through its flagship corporate social responsibility platform, Concern Beyond Cars, continues to champion girls’ empowerment and youth development. As the first-ever Title Sponsor of Toyota Maimaar 2026, organized by Youth Impact, IMC reaffirmed its commitment to equipping young girls with the confidence, leadership skills, and experiences they need to help shape Pakistan’s future.
As part of this milestone initiative, IMC sponsored 50 young girls, including 25 students from the Toyota Goth Education Program (T-GEP), to attend a four-day wilderness leadership camp in the scenic Sharan Forest, Kaghan. During the camp, participants took part in outdoor learning, leadership challenges, teamwork exercises, and mentorship sessions. As a result, they strengthened their resilience, confidence, emotional intelligence, and decision-making skills.
Moreover, Toyota Maimaar 2026 brought together 87 young women aged 16–25 from 27 districts and more than 45 universities across Pakistan. The program created a platform for participants from diverse backgrounds to collaborate, challenge themselves, and build leadership skills through Youth Impact’s experiential learning model.
This initiative reflects IMC’s long-standing commitment to education, girls’ empowerment, and youth development under its Concern Beyond Cars platform. As Toyota marks 35 years in Pakistan, IMC continues to invest in programs that help young people unlock their potential and make meaningful contributions to society.
At the center of this commitment is the Toyota Goth Education Program (T-GEP), one of IMC’s flagship education initiatives. The program provides quality education to girls from underserved communities. In addition, IMC expands learning beyond the classroom by enabling T-GEP students to participate in national leadership platforms such as Toyota Maimaar and Markhor. Consequently, underprivileged girls gain opportunities to learn, compete, and lead alongside young people from across Pakistan. Through these initiatives, IMC bridges opportunity gaps and empowers young girls to become confident leaders who can shape a brighter future for themselves, their communities, and the nation.
Commenting on the initiative, Ali Asghar Jamali, Chief Executive Officer, Indus Motor Company, said:
“At Indus Motor Company, we believe Pakistan’s greatest strength lies in its youth, especially its young girls, who deserve equal opportunities to learn, lead, and succeed. Through our ‘Concern Beyond Cars’ philosophy, we continue to invest in people and create pathways that empower the next generation. We are proud to become the first-ever Title Sponsor of Toyota Maimaar, giving young girls a unique platform to build leadership, resilience, and confidence beyond the classroom. Equally important is our Toyota Goth Education Program, through which we provide underprivileged girls with access to quality education and transformative experiences. These opportunities enable them to stand alongside youth from across the country. By investing in their potential today, we are helping build a stronger, more inclusive, and more prosperous Pakistan for tomorrow.”
Through initiatives such as the Toyota Goth Education Program, Toyota Maimaar, and Markhor, IMC continues to turn its Concern Beyond Cars philosophy into meaningful action. Furthermore, the company invests in education, leadership development, and equal opportunities for young girls and youth. As a result, IMC continues to strengthen its role as a leading corporate contributor to girls’ empowerment and youth development in Pakistan while creating lasting social impact beyond the automotive industry.
