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K-Electric (KE) and Bank Alfalah have launched a digital payment cashback campaign, allowing customers to pay bills via QR code in Alfa app and receive Rs 500.
The cashback is valid for bill amounts of Rs 5,000 or more. The offer is part of KE’s effort to increase digital adoption and encourage seamless, secure, and convenient transactions.
Currently, over 2.7 million KE customers are digitally connected, with 1.9 million actively paying monthly electricity bills online. This reflects a strong shift toward cashless and contactless payments across Karachi.
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Noor Afshan, Head of Marketing & Customer Experience at KE, highlighted the importance of digital adoption. She said customers now prioritize convenience, and KE aims to provide faster and more rewarding bill payment experiences.
The collaboration with Bank Alfalah reinforces KE’s focus on building a frictionless digital ecosystem for Karachi, ensuring customers can manage essential services without visiting offices physically.
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The initiative also supports customers across urban and peri-urban areas, providing secure digital channels and allowing instant transactions, easier queries, and better access to electricity services without the need for cash.
KE continues to expand digital solutions as part of its long-term vision for modernizing customer interaction. The company emphasizes providing technologically advanced, user-friendly, and safe platforms for all segments of the population.
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With digital payment adoption rising steadily, Karachi is witnessing a cultural shift toward cashless transactions, reflecting global trends and improving efficiency for both consumers and the electricity provider.
The campaign is expected to run for a limited period, encouraging more customers to use Alfa app and experience the benefits of digital payments while receiving cashback rewards.
