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LAHORE, July 20, 2026: Sarsabz, the flagship brand of Fatima Fertilizer, has launched “Dil Se Dekho Sarsabz Pakistan,” a nationwide digital campaign ahead of Independence Day. The initiative encourages Pakistanis to celebrate the country’s spirit by sharing authentic stories about their hometowns.
The campaign is based on the belief that Pakistan’s greatest strength lies in its people. It invites participants to create short videos highlighting the culture, traditions, landscapes, and communities that make their hometowns unique. Together, these stories aim to showcase Pakistan’s diversity and the unity that binds the nation.
To participate, entrants must upload their videos on public social media accounts using the official Sarsabz Pakistan Challenge audio. They must also use the hashtag #DilSeSarsabz and tag Sarsabz’s official social media pages.
Meanwhile, participants will compete for grand prizes, while the campaign will also reward weekly winners with special prizes. Through the initiative, Sarsabz aims to recognize the most creative and inspiring stories featuring Pakistan’s people, culture, traditions, cuisine, landmarks, natural beauty, and hidden gems.
Commenting on the campaign, Rabel Sadozai, Director Marketing & Sales at Fatima Fertilizer, said Pakistan is full of untold stories. She said the campaign encourages people to celebrate the places they proudly call home while showcasing the country’s beauty, diversity, and resilience. She added that every city, town, and village has a unique story, and the campaign provides a platform to share those stories with the nation. She also invited Pakistanis to celebrate an Independence Day that reflects the strength, pride, and spirit of the country’s people.
Finally, Sarsabz encouraged people from every province, city, town, and village to join the campaign and showcase the Pakistan they know best. The company said the country’s most inspiring stories are those seen Dil Se. The deadline for submissions is August 14.
