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ISLAMABAD, June 18, 2026: SAP has reaffirmed its commitment to Pakistan’s digital transformation and economic growth during a visit by Augusta Spinelli, Regional President, SAP EMEA. As a result, both sides strengthened dialogue on AI, cloud, and innovation-led development.
Meanwhile, Augusta Spinelli met Federal IT Minister Shaza Fatima Khawaja. They discussed Pakistan’s digital economy and the role of emerging technologies. In addition, they focused on innovation-led growth, competitiveness, and AI-driven workforce readiness.
The minister appreciated SAP’s contribution to Pakistan’s technology ecosystem. She said Pakistan’s young population and progressive policies support digital growth. Moreover, she stressed the need to use data, cloud, and AI to improve efficiency and create economic opportunities.
Furthermore, both sides highlighted the growing importance of AI and digital skills. They agreed that cloud technologies can accelerate innovation and strengthen competitiveness. In addition, they emphasized investing in local talent to support long-term growth.
Pakistan continues to expand as a dynamic digital market. It benefits from a young workforce, stronger infrastructure, and rising technology adoption. Therefore, AI is expected to play a central role in the country’s next phase of digital transformation.
SAP also stressed the need for strong digital foundations. It said organizations must rely on trusted data, integrated processes, and cloud systems to unlock AI’s full value.
Augusta Spinelli said organizations across EMEA now use Business AI and cloud solutions to improve performance. She added that Pakistan stands out as a fast-growing market with strong talent and potential. Moreover, she said digital foundations will be key to successful transformation.
Similarly, SAP Middle East and North Africa SVP Ahmed Al-Faifi said companies must convert data into actionable insights. He explained that automation and AI can improve productivity and resilience. Therefore, SAP will continue helping customers achieve long-term competitiveness.
In addition, SAP highlighted opportunities in Pakistan’s SME sector. It pointed to solutions like GROW with SAP, which helps businesses adopt cloud ERP and modernize operations. As a result, companies can benefit from AI, analytics, and automation.
SAP Pakistan Head Saqib Sabah said digital transformation is accelerating across all sectors. He noted that organizations now seek intelligent, data-driven operations. Furthermore, he said SAP will support businesses in adopting cloud and AI technologies.
Finally, SAP reaffirmed its commitment through partnerships with customers, institutions, and academia. It aims to support digital skills development, modernize operations, and drive long-term economic and social impact in Pakistan.
