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KARACHI, July 18,2026: K-Electric (KE) has partnered with Mashreq Pakistan to offer cashback rewards of up to Rs10,000 on electricity bill payments made through the Mashreq mobile app.
Under the partnership, KE customers who hold or open a Mashreq Current or Current Profit Account can earn cashback ranging from Rs500 to Rs10,000, subject to the campaign’s terms and conditions.
The initiative combines KE’s growing digital payment ecosystem with Mashreq Pakistan’s digital banking platform. It also aims to promote secure, convenient and cashless transactions while supporting financial inclusion in Pakistan.
KE said digital payments now account for more than 70 percent of its customer transactions. Moreover, over 2.7 million customers are digitally connected, representing nearly three-fourths of its total customer base.
Speaking on the occasion, Noor Afshan, Head of Marketing and Customer Experience at KE, said the company remains committed to improving customer experience through seamless and accessible payment solutions.
She added that the increasing adoption of digital payments reflects changing customer preferences. Therefore, partnerships like this help customers pay their bills more conveniently without standing in queues or carrying cash.
Meanwhile, Aamir Hameed, Country Product Owner at Mashreq Pakistan, said utility bill payments are among the most common financial transactions. He noted that the partnership creates an opportunity to encourage greater use of secure digital banking services.
He added that the collaboration aligns with Mashreq Pakistan’s commitment to delivering practical and rewarding banking experiences while supporting Pakistan’s transition toward a more digital and financially inclusive economy.
